fish stories
GUAM VISITORS BUREAU
Travel Talks
Big Fish was a part of GVB's brand team, which was tasked with coordinating the 2019 Travel Talks Summit and bringing digital influencers together to make content for Guam as a premier tourist destination. The fish coordinated bringing Sam Kolder and his team to Guam and assisted with coordinating the shoots for this amazing video that shows Guam's natural beauty and amazing places for that adventure traveler! The goal of this project was to capture Guam's uniqueness and use the power of digital influencers to help showcase Guam to the world.
PROJECT DATES
March 2019 - August 2019
CHALLENGE
With the visitor industry ever evolving, the Guam Visitors Bureau recognized the need to provide a platform for Guam tourism industries and entrepreneurs to meet and learn from global technology experts and how our local community can build new ways to promote our island home on a global stage. The Guam Brand team was tasked to develop, promote and execute the first-ever premier event that would better position GVB and Guam as the thought-leaders in meeting the demands of the future digital economy.
APPROACH
Big Fish led the Guam brand team in developing the creative, coordinated 8 local KOLs (key opinion leaders) and managed the event planning and execution behind the #instaGuam Travel Talks Summit. The summit served as a platform for
local businesses, entrepreneurs, stakeholders and students to meet and learn from global experts. Big Fish also helped coordinate famous filmmaker and social media influencer Sam Kolder as the keynote speaker.
RESULTS
Over 400 registrants attended the #instaGuam Travel Talks Summit on August 14, 2019 with high praises from industry partners, entrepreneurs and key policy makers with some attendees flying in from different parts of the Asia-Pacific region.
The summit brought tourism industries, disruptive innovators and content creators to converse about the digital trends impacting the global experience economy. Because of its success and sold-out event, GVB plans to make Travel Talks an annual event.
Give Us A Moment Campaign
The Give Us A Moment (GUAM) campaign began as a response to the Coronavirus Pandemic.
The goal of these videos were to inform travelers and assure local residents that Guam is taking its time follow safety protocols and adjust to this new normal while we await visitors.
These videos were shot and coordinated by the fish team in tandem with user-generated content from the public and local videographers.
We are so proud to be a part of this important campaign for Guam.
InstaGuam
The fish team also helped develop content and strategies for the brand campaign "InstaGuam" including a weekly e-newsletter, a $100 weekly photo contest, and videos like the "Cook Like A CHamoru" series.
PROJECT DATES
July 2017 - December 2018
CHALLENGE
Building on the momentum created in previous years, the Guam Visitors Bureau identified the need to expand the use of technology and social media to further support and extend the reach of the Guam Brand image on a global scale. The Bureau recognized the increasingly important role that social media played in influencing consumer travel behavior and tasked the Guam Brand team to address this growing trend in the 2018 brand advertising message.
APPROACH
Big Fish and RiMS led the Guam Brand team in developing the creative behind the Visit Guam 2018 brand advertising campaign “#InstaGuam 2018.” The campaign highlighted the island
as the perfect instant vacation destination to make moments and memories that can be shared on social media. The momentum of the #InstaGuam campaign followed the success
of the “Only on Guam” and “Year of Love” campaigns to promote Guam as a world-class destination that kept pace with the modern digital age. Online branding continued to play a key role in the communications strategy. A hashtag campaign and user-generated content program was deployed as a platform to build brand advocacy, incentivizing users to share their unique Guam stories with the world.
RESULTS
The #InstaGuam campaign was received with great acclaim internationally, when the Guam Visitors Bureau received the Pacific Asia Travel Association Gold award in the Marketing Media – Social Media Campaign category. Because
of its success in source markets, GVB has expanded the #InstaGuam campaign into 2019 with a visitor engagement initiative including public art installations and a local retailer program offering discounts and incentives to both visitors and residents.