The Challenge: Past branding done for StayWell showcased designs that used local flowers, employees and sites of Guam. The agency was tasked to enhance the image of the long-running island business to portray a new vibrant energy.
Solution: The new image campaign extended to StayWell's support materials to include open enrollment handbooks/brochures, fold-away kiosk designs, banners, print ads, presentation materials, TVC and employee identification badges. The current campaign tone uses a strong distinguished shades of blue with vibrant, energetic images of local talent. The elements of the campaign will be utilized for the new year as we develop pieces for their 25th Anniversary.
