Client: A. B. Won Pat International Airport Authority Campaign:Project Airport Timing: 2010, 2008, 2007 Preparation: 3 weeks, concept to execution
The Challenge: The Airport needed a public awareness campaign highlighting the various capital improvement projects around the Airport property and the overall economic contributions such improvements would bring to Guam.
Solution: "Project Airport" was a large scale media campaign featuring testimonials from various people whose lives were positively impacted by the Airport's improvement projects. The campaign kicked off with a full color double truck ad of 2 full facing pages in the PDN and Marianas Variety and sustained for a duration of 3 months with smaller print ads, a 60 second TV spot, several 30 second radio spots, and Trivision video billboard among others.
The campaign, initially launched in 2007, was refreshed for a Spring 2008 and January 2010 re-launch sustaining the message, "Project Airport: Making Connections".
