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Client: AMBROS-ANHEUSER BUSCH
Campaign: TAO TAO BUD
Timing: 2006-2009
Preparation: 4 weeks, concept to execution

Launched in 2006, the TaoTao BUD campaign, or 'Bud People', generated brand awareness and built brand loyalty on a very grass roots level. It's theme capitalized on individual island pride and a desire to recapture the rich heritage of the indigenous Chamorro people. This was expressed in the campaign's utilization of catch-phrases unique to Guam, applied on limited edtion apparal and promotional items. The campaign's success was expanded to include the Filipino market and other districts throughout Micronesia. The success received national recognition by distributor, Anheuser-Busch, who agreed to produce commemorative Bud Can packaging for distribution within the region.

Since its inception in 2006, The Tao Tao Bud campaign has been refreshed annually with different applications developed each year.